For grey & blonde hair

• Sulfate, gluten, soy and paraben-free cleansing
• Brightens grey and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.

Available sizes: 12 oz, 33 oz